Digital Advertising

The long term advantages of a consistent and diverse marketing strategy can easily be overlooked by the budding entrepreneur looking to make a profit as soon as possible.

Facebook ads on the Meta platforms are still king, and always have been.

When jumping into the Meta ads platform, it’s important to keep everything organized.

The Facebook Pixel is likely one of the most powerful tools available in the digital marketing world.

To navigate to the Meta ads manager, simply go to business.facebook.com, sign in, and click “Ads Manager” from the menu on the left side of the screen.

Over the last year or two, Meta has been pushing their AI on advertisers through the “Advantage+” features for campaigns, targeting, and placements.

To create your first campaign, simply click the green “Create” button near the Campaigns tab.

Meta’s Special Ads Categories function as a sort of “ad jail”, where certain targeting options are severely limited.

Once again we have the option to name our ad set whatever we want, or create a template to keep our naming conventions consistent.

On the ads page, we have the option to name our ads once again.

While targeting for conversion campaigns are heavily assisted by Meta’s Advantage+ AI, there’s still loads of benefit to be reaped from using Meta’s most advantageous advertising feature:

 Lookalike Audiences (LLA’s) are the single most powerful aspect of advertising on Meta.

Creative strategy for digital ads has evolved over the years, but there’s a couple age-old boxes to check in the ad department that still hold strong today.

As people mindlessly scroll their feeds, modern attention spans are at an all time low.

The booming success of TikTok and IG Reels has reinforced the human element of social media when it comes to videos.

By combining AI tools with structured analysis of top-performing ads, marketers can create personalized, scalable, and compelling creatives without needing a design team or production crew.

When it comes to writing copy for paid Facebook Ads, the specifics really depend on what product or service you are trying to sell, in addition to how informative your ad creative is.

Catalog and Carousel Ads are a unique feature to Meta Ads that connects directly to your online store and pulls product data.

As we’ve mentioned, it’s absolutely imperative to let the data do the talking when it comes to digital ads.

The Ads Manager Breakdown Menu is one of the best tools for gaining a clearer picture of what your core demographics look like, and where you can start to optimize your targeting.

Meta Ad sets can be finicky in a lot of different ways.

ROAS stands for “Return on Ad Spend”, and is perhaps the single most important metric to look at when analyzing your campaigns.

When campaigns are consistently profitable, it’s time to scale.

Now that we know the technicals that go into setting up campaigns and ads, let’s go over the current best practice strategy for starting from zero.

After running your wide target and detailed suggestion ASC’s for a bit, you should have built enough data to start using custom and lookalike audiences.

Another thing to think about as you’re scaling is retargeting.

One of the best ways to boost your brand awareness and increase engagement on your social media profiles is to run post promotions on Instagram & Facebook.

You’ve probably seen companies with Facebook pages that have hundreds of thousands or even a couple million page likes & followers.

The nice thing about running TikTok ads is that the process is largely identical to Meta.

Influencer marketing in today’s world is an incredible way to get the word out about your new product or service.

Influencers are typically sorted into two main categories: Micro and Macro.

The reason we recommend working with both micro and macro influencers for a promotional campaign is due to risk mitigation.

Most influencers with a measurable following will be signed to some type of agency to handle their business dealings.

Once you pick your influencers and are in contact with the relevant agents, it’s time for paperwork.

When it comes to actually creating content for your influencer promotions, your involvement can be as variable as you want it to be.

When it comes time for the influencer posts to go up, there’s a couple things to keep in mind.

Tracking return on investment is one of the most crucial parts of any marketing effort.