FOR FIRST-TIME FOUNDERS

THE BUSINESS SCHOOL

Four black books with yellow text and icons on a dark background. The titles are starting a business, digital advertising, branding & marketing, and personal finance.

From Idea to Revenue

Step-by-Step tutorials

Built by real founders

Private founder network

Simple illustration of a yellow rocket with a black circular window.
Stylized light bulb icon in yellow outline.
Illustration of two hands shaking, representing agreement or cooperation.
Four black books with yellow text and icons about business topics, titled 'Starting a Business,' 'Digital Advertising,' 'Branding & Marketing,' and 'Personal Finance,' arranged on a reflective surface with a smoky yellow background.
  • Course Chapters Include:

    • Good Business Ideas

    • Filing & Entity Creation

    • Accounting

    • Contract Writing

    • Building Teams

    • Producing Products

    • Taxes

    + More

  • Course Chapters Include:

    • Brand Identity Checklist

    • Social Media Posting Guidelines

    • Content Style & Strategy

    • Captions

    • Reels & TikTok

    • Case Studies

    + More

  • Course Chapters Include

    • Meta Business Portfolio

    • Ad Account

    • Custom Audiences

    • Creating Good Ads

    • Testing & Scaling Strategy

    • TikTok & Snapchat

    • Influencers

    + More

  • Course Chapters Include:

    • 4 Pillars of Personal Finance

    • Building a Budget

    • Brokerages

    • Investment Strategies

    • Options

    • Credit & Loans

    • Crypto

    + More

Course Curriculum

Founder’s Backroom courses take you step-by-step through bootstrapping your first startup.

Comparison chart showing advantages of online courses from Expert Community over traditional universities and other online courses, highlighting points like expert community, practical skills, applicability, quality, and affordability. It includes green checkmarks and red crosses for each category and mentions costs of $39/month for online courses, over $200,000 for universities, and over $997 for other courses.

Founder’s Backroom is the best option for a first-time founder.

It’s never too late to start.

Don’t wait… just get started

Monthly Membership

$39.00 $29.00

Every month

24-Hour Money Back Guarantee! Try risk free!


✓ Access to 4 step-by-step courses
✓ Over 20 hours of video lessons
✓ Access to private Founder’s Community

Lifetime Membership

$379.00 $299.00

One time

24-Hour Money Back Guarantee! Try risk free!


✓ Access to 4 step-by-step courses
✓ Over 20 hours of video lessons
✓ Access to private Founder’s Community
✓ Unlimited lifetime access

Join the community!

Join the community Discord server to network with other founders, ask questions, and get feedback on your business!

By Founders,

For Founders

Founder’s Backroom is a community and collection of courses by founder Zac Johnson. Zac is an experienced founder and operator with over 13 years of startup experience and bringing products to market. Throughout his career, Zac has demonstrated success in executing the strategic, financial and operational requirements to fund, build, and scale companies across entertainment, social media, merchandise, manufacturing, and digital industries.

Black and white portrait of a young man with long hair and tattoos on his arms, wearing a black T-shirt, standing with arms crossed against a dark textured background.

The Founder’s Backroom courses include step-by-step walkthroughs for the exact steps to start a business, build and market a brand, and take control of personal finances. The Founder’s Community provides the necessary support network to help members start their first business, get feedback and questions answered, and build a robust network.