Branding & Marketing

With profit on the mind, it’s easy for businesses to cut costs at the expense of fully fleshed out marketing campaigns.

Having a specific and unique brand identity is crucial to building a loyal following on social media and abroad.

When crafting the groundwork for your brand identity, it’s important to think about the 4 key pillars upon which every brand identity should be founded.

When someone mentions electric cars, you think of Tesla. When someone says “Just Do It”, your brain jumps to Nike.

Social media is the primary vector modern people consume information. Key metrics to keep in mind include:

Selecting a content style and strategy is a critical first component of making a statement on social media.

When it comes to branding, voice & tone are directly tied to Pillars 3 & 4: Target Market and Market Fit.

The old school days of posting multi-post pictures to craft an image on your feed are over, and frankly out of date.

Captions are a critical aspect of any social media post, and how you phrase them should not be taken lightly.

Social media stories can be hit or miss when it comes to actually impacting your account performance.

As we mentioned in the “Strategy” section of this lesson, consistent content creation is a major proponent of a solid strategy.

TikTok & Instagram Reels have quickly solidified their spot as the premiere time waster for the average social media user.

Canva has quickly become the go-to browser application for anything branding related.

When it comes to managing your social media backend, accurate analytics are a must.