Branding & Marketing

With profit on the mind, it’s easy for businesses to cut costs at the expense of fully fleshed out marketing campaigns.

Problem: the basic driving principle behind marketing a successful brand is long-term consistency

It’s easier to think about marketing in the absolute simplest terms: somebody sees your brand somewhere, so they purchase your product. If a customer sees your brand multiple times in multiple places, they will be even more likely to shop at your business. If that customer continues to see your brand in multiple places over an extended period of time, likely that customer will continue shopping at your business. In essence, people tend to flock towards things that are familiar to them, whether it be their favorite restaurant or their go-to toothpaste choice. The important common denominator between your go-to product choices is that each of these familiar brands were introduced to the customer at some point, and likely reinforced over time. It is this introduction of a valuable product or service combined with continued promotion over time that will catapult your brand to a household name amongst your most dedicated customers.