Stay Within Your Brand

When someone mentions electric cars, you think of Tesla. When someone says “Just Do It”, your brain jumps to Nike. The point of a quantified brand identity is to provide a structure for your business to operate within in terms of marketing. Think of your brand identity as a “template” for all of your marketing efforts to follow. Like a coloring book, you should always stay within the lines of your brand. Straying outside your brand identity’s parameters will dilute recognition and hurt your consistency. 

It’s absolutely crucial that all of your social media accounts, website, and all other marketing and customer facing materials are branded consistently. The absolute last thing you want is for your YouTube channel, Instagram page, and website to all look like different businesses to the untrained eye. All major components of a brand identity are outwards facing, so it can sometimes be tricky to see holes in your consistency from the inside. Always be sure to get an outside perspective, whether from a friend, colleague, customer, or branding agency and never rely solely on your own intuition. Chances are someone else will see your brand in a different way, and will be able to give valuable input on your brand strategy moving forward. Remember: Your brand isn’t for you, it’s for your customers.