Chapter 4: Social Media is King
The old school days of posting multi-post pictures to craft an image on your feed are over, and frankly out of date. However, there is one general rule of thumb when it comes to crafting your social media feed - just don’t make it messy. The difference between a well crafted brand feed and the average social media user differ immensely. The main idea is to keep your posts consistent in their general color scheme and visual formatting. Your feed shouldn’t look like a splatter painting, but rather satisfy the visual elements of your brand identity at a glance. When someone looks at your profile, you want everything to look cohesive, and generally like you have your shit together. At the end of the day, a manicured feed builds social trust.