Chapter 6: Tools
When it comes to managing your social media backend, accurate analytics are a must. If you haven’t already, make sure you’ve switched your Instagram account to a Professional account to gain access to in-app insights. However, these analytics aren’t particularly informative and differ drastically across platforms. That’s why we recommend Iconosquare as a third party analytics tracking platform. You can connect your Instagram, Facebook, Twitter, and any other platform in one place and see directly comparable metrics, including data that’s not available on the in-app insights.