Chapter 5: Making Good Ads
Creative strategy for digital ads has evolved over the years, but there’s a couple age-old boxes to check in the ad department that still hold strong today. In general, your ad creative should:
Favor videos - static image advertisements will generally underperform their video counterparts (dependent on product - static ads have been seeing good results lately)
Be formatted vertically (to take advantage of reels placements) or 1080x1350 minimum
Mirror your general social content strategy and stay on-brand
Be created with your target audience in mind
Always include a direct call to action
The advent of TikTok and Instagram Reels has changed the content world permanently, with two major shifts to consider when planning your ad creatives: customer attention span, and the human element.