Chapter 6: Let The Data Do The Talking
As we’ve mentioned, it’s absolutely imperative to let the data do the talking when it comes to digital ads. Your most profitable ads could end up targeting audiences that intuitively don’t make sense - and they don’t have to. This is why we cast a wide net to start, and work on narrowing in on profitability from there. It’s incredibly easy to get lost in your own intuition, thinking you know your customer demographics before you see the data. Do not jump the gun! Have patience, analyze your data, and adjust accordingly.