Chapter 1: What Makes a Good Business Idea?
Starting a business is one of, if not the most difficult way to go about making money. It’s also the only job you can have that has no intrinsic vertical ceiling. The road to financial freedom and generational wealth is wrought with struggle and failure, with 20% of new companies going out of business their first year. The purpose of this course is to help mitigate some of the most common setbacks when starting a new company, and teach you how to do things the right way, so mistakes won’t come back to haunt you later. You should leave this course with a fundamental understanding of the technical, financial, social, and emotional aspects of running a startup company, and how to avoid common pitfalls that force many young entrepreneurs to throw in the towel.
The possibilities for new business ideas are literally endless, so how do you choose what direction to go in? What makes a good business idea?