Chapter 6: Raising Capital
When raising capital for any business, the biggest thing that matters is your story. Many investors have seen thousands of different deals, so what’s going to make you stand out? The 3 main things to consider are the opportunity, the impact, and the founders. Especially in early stage startups, you might be surprised just how much of the investing process is simply pitching yourself rather than your company. For an investor looking at early stage companies, the team matters more than anything.
In this lesson we’re going to go over how you can create marketing materials for your capital raise that tell a compelling story, and easily convey the opportunity, the impact, and the team’s capabilities to bring it to fruition.